Here’s a little backstory. Cancer Angels Foundation started as an idea that our founder Justin had after his battle with stage 4 terminal cancer. Justin is a newly married father with his beautiful 18-month-old baby boy has just been diagnosed with a rare aggressive Stage IV Cancer right before the Christmas holidays!!
After an extensive medical evaluation, Justin was diagnosed with a rare aggressive Stage IV T Cell Lymphoma on November 1,2018. This aggressive spreading disease has spread to all his lymph nodes in his body without warning. Justin was admitted into surgery immediately that following morning to remove tumor from his left upper leg. Beyond the emotional hardship he and his family now face, the financial burden of this illness looms heavily.
Justin knew he didn't want to go with the traditional treatment that was offered and his prognoses was slim to none! He wanted to start an alternative cancer treatment in a clinic in AZ but had no means of getting there. Lucky for Justin a long time family friend stepped up to the plate and donated the funds needed to start his alternative treatment. Alternative Cancer treatment is considered out of network and can be staggering in cost and is not covered by traditional insurance. So individuals that choose this route must raise the money on there own. Justin new that there where a lot of folks out there in the same position he was in and needed help to start there treatment. So this was how Cancer Angels Foundation came about. Helping folks with an Angel in there darkest times of need.
Imagine if Justin made these same types of opportunities available online, and democratized the system by giving anyone the chance to win. It would encourage more people to participate, which means you could raise a lot more money for nonprofits.
Then he came up with BEAT CANCER 911, and boom! Cancer Angels Foundation was born. (Okay, it took a lot more work than that.)
We exist to empower nonprofits to do their world-changing work. Unfortunately, that's harder to do than it should be, because the way we think about charity is broken. Charities are commonly frowned upon for investing in ways to raise awareness—it’s almost like they’re not “allowed” to market themselves the way for-profit companies do. Traditionally, they are forced to rely on time-intensive galas, expensive dinners and black-tie auctions to raise large sums of money from a limited donor base. However, these events are usually only once or twice a year, pricey to organize and accessible only to those who can afford it. So the charity’s ongoing fundraising needs are often not met. Think there’s a better way? So do we!
Because of generosity from people like you, Cancer Angels Foundation work and the services we provide are challenging conventional thinking around fundraising—and working to change it for the better.
Where Your Money Goes
When you contribute $10 for the chance to win a prize-based experience (like a car, vacation ) breaks down as follows: $1.50 is donated to charity; $7 typically goes to sourcing and shipping the prize, covering the winner’s taxes, marketing the experience, and processing credit card fees; and $1.50 goes to Cancer Angelds Foundation. These experiences require substantially more resources to secure the prize and help spread the word.
It’s an investment, but it pays off. Our for-profit model enables us to expand our marketing services far beyond what’s usually done in the nonprofit space, and therefore increase the total dollars raised for our partners. That’s why we look at charities and their funds a little differently—we maximize the total amount raised, not just the percentage that goes to the organization. And how do we amplify the raise? By investing money in services that will expand the reach of the campaign, and therefore the number of donors.